Mark Yaasi
Senior product designer for complex B2B and fintech products.
Senior Product Designer
@
Sage
Oct 2022 – Present
Led the design of Sage’s developer experience from the ground up, creating the documentation, tools and Sage Developer Portal, which now supports hundreds of developers worldwide. Designed future-facing product concepts, helping define Sage’s approach to emerging product categories, including embedded services. Mentored and supported four designers, facilitating workshops, critiques and design reviews to raise the quality and consistency of work across the team.
Senior Product Designer
@
Sage
Oct 2022 – Present
Led the design of Sage’s developer experience from the ground up, creating the documentation, tools and Sage Developer Portal, which now supports hundreds of developers worldwide. Designed future-facing product concepts, helping define Sage’s approach to emerging product categories, including embedded services. Mentored and supported four designers, facilitating workshops, critiques and design reviews to raise the quality and consistency of work across the team.
Senior Product Designer (Contract)
@
Sage
Jun 2022 – Oct 2022
Designed responsive product and campaign experiences for Sage.com across multiple markets, working within Sage’s established design system. Collaborated with designers, developers and animators to deliver accessible, on-brand experiences across high-profile product launches.
Senior Product Designer (Contract)
@
Sage
Jun 2022 – Oct 2022
Designed responsive product and campaign experiences for Sage.com across multiple markets, working within Sage’s established design system. Collaborated with designers, developers and animators to deliver accessible, on-brand experiences across high-profile product launches.
Product Designer
@
Love Home Swap
Apr 2021 – Apr 2022
Worked within the growth squad, leading research and discovery to identify opportunities across the acquisition funnel. Partnered with Product and Engineering to turn customer insight into testable product improvements, balancing user needs with commercial outcomes.
Product Designer
@
Love Home Swap
Apr 2021 – Apr 2022
Worked within the growth squad, leading research and discovery to identify opportunities across the acquisition funnel. Partnered with Product and Engineering to turn customer insight into testable product improvements, balancing user needs with commercial outcomes.
Digital Designer
@
Freelance
Apr 2019 – Apr 2021
Designed web-based experiences for clients including an upcycling furniture company, a charity supporting orphaned children in Ghana and a membership site for seniors writing their memoirs.
Digital Designer
@
Freelance
Apr 2019 – Apr 2021
Designed web-based experiences for clients including an upcycling furniture company, a charity supporting orphaned children in Ghana and a membership site for seniors writing their memoirs.
Lead Designer (Contract)
@
Wilmington PLC
Jan 2018 – Mar 2019
Led two e-learning projects. I focused on creative direction, interface design, branding and enhancing the learner’s experience for RISE Healthcare.
Lead Designer (Contract)
@
Wilmington PLC
Jan 2018 – Mar 2019
Led two e-learning projects. I focused on creative direction, interface design, branding and enhancing the learner’s experience for RISE Healthcare.
Product Designer
@
Vida Carer (Post-seed startup)
Sep 2016 – Jan 2018
Owned the end-to-end design of a connected home-care platform used by hundreds of carers delivering essential care seven days a week. The platform included native iOS and Android apps, two responsive portals and a Ruby on Rails back-office application serving carers, care recipients and office teams. Translated complex care workflows into simple, accessible experiences, working closely with Engineering from research and product definition through to shipped UI. The resulting products improved task completion for carers and reduced administrative work for office staff.
Product Designer
@
Vida Carer (Post-seed startup)
Sep 2016 – Jan 2018
Owned the end-to-end design of a connected home-care platform used by hundreds of carers delivering essential care seven days a week. The platform included native iOS and Android apps, two responsive portals and a Ruby on Rails back-office application serving carers, care recipients and office teams. Translated complex care workflows into simple, accessible experiences, working closely with Engineering from research and product definition through to shipped UI. The resulting products improved task completion for carers and reduced administrative work for office staff.
E-learning and Digital Designer
@
Avado
Jun 2014 – Jul 2016
Designed e-learning courses for blue-chip organisations like Hewlett-Packard, helping generate over $1.3 million in revenue for Avado.
E-learning and Digital Designer
@
Avado
Jun 2014 – Jul 2016
Designed e-learning courses for blue-chip organisations like Hewlett-Packard, helping generate over $1.3 million in revenue for Avado.
