Mark Yaasi sitting in a Tesla

Mark Yaasi

Senior product designer for complex B2B and fintech products.

Mark Yaasi sitting in a Tesla
In a Tesla
Mark Yaasi sitting in a Tesla

In a Tesla

I’m Mark,
Senior Product Designer for complex B2B and fintech products. I design and build working software.

I’m a product designer with 10+ years of experience turning complex systems and ambiguous problems into clear, accessible products. I have led work from research and product definition through to shipped iOS, Android and web experiences, partnering closely with Product and Engineering in startups and global organisations.

My experience includes designing a connected home-care platform for carers, care recipients and office teams, as well as building Sage’s developer experience from the ground up as the only designer. I bring particular strengths in systems thinking, 0-to-1 product development, design systems and simplifying high-pressure operational workflows.

Books from my reading list

Books from my reading list

The E-Myth Revisited by Michael E. Gerber — book cover
The E-Myth Revisited by Michael E. Gerber — book cover
The Five Dysfunctions of a Team by Patrick Lencioni — book cover
The Five Dysfunctions of a Team by Patrick Lencioni — book cover
Ego Is the Enemy by Ryan Holiday — book cover
Ego Is the Enemy by Ryan Holiday — book cover
Loops by J Cornelius — book cover
Loops by J Cornelius — book cover
The Four Agreements by Don Miguel Ruiz — book cover
The Four Agreements by Don Miguel Ruiz — book cover
No More Mr. Nice Guy by Robert A. Glover — book cover
No More Mr. Nice Guy by Robert A. Glover — book cover
The War of Art by Steven Pressfield — book cover
The War of Art by Steven Pressfield — book cover
Essentialism by Greg McKeown — book cover
Crushing It! by Gary Vaynerchuk — book cover
Crushing It! by Gary Vaynerchuk — book cover
How to Win Friends and Influence People by Dale Carnegie — book cover
How to Win Friends and Influence People by Dale Carnegie — book cover
Pitch Anything by Oren Klaff — book cover
Pitch Anything by Oren Klaff — book cover
The 1-Page Marketing Plan by Allan Dib — book cover
The 1-Page Marketing Plan by Allan Dib — book cover
Influence: The Psychology of Persuasion by Robert B. Cialdini — book cover
Influence: The Psychology of Persuasion by Robert B. Cialdini — book cover
Relentless by Tim S. Grover — book cover
Relentless by Tim S. Grover — book cover
Deep Work by Cal Newport — book cover
Deep Work by Cal Newport — book cover
Quiet by Susan Cain — book cover
Quiet by Susan Cain — book cover
The Obstacle Is the Way by Ryan Holiday — book cover
The Obstacle Is the Way by Ryan Holiday — book cover
The Vignelli Canon by Massimo Vignelli — book cover
The Vignelli Canon by Massimo Vignelli — book cover
Can’t Hurt Me by David Goggins — book cover
Can’t Hurt Me by David Goggins — book cover
Atomic Habits by James Clear — book cover
Atomic Habits by James Clear — book cover